Privacy Policy
Last Updated: January 2026
Builders Cheetham ("we," "us," "our," or "Company") operates builderscheetham.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using builderscheetham.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Data: When you voluntarily submit information through contact forms, newsletter subscriptions, or surveys, including your name, email address, and any other details you provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited on our Website.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Information about how you interact with our Website, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Website and services;
- To process affiliate commissions and track referrals to partner gambling sites;
- To conduct website analytics and monitor user behavior and preferences;
- To send promotional emails and newsletters (with your consent);
- To respond to your inquiries and provide customer support;
- To comply with legal obligations and enforce our terms and conditions;
- To detect, prevent, and address fraud and security issues.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for basic Website functionality.
- Analytics Cookies: Used to understand how visitors interact with our Website (e.g., Google Analytics).
- Marketing Cookies: Used to track affiliate referrals and monitor conversions to gambling partner sites.
- Third-Party Cookies: Placed by our advertising and affiliate partners.
You can control cookies through your browser settings and opt out of non-essential cookies. Please note that disabling cookies may affect Website functionality. You may also opt out of Google Analytics by visiting Google's opt-out page.
Third-Party Links
Our Website contains links to external gambling sites, including Betway and other casino affiliates. We are not responsible for the privacy practices, content, or policies of these third-party websites. We recommend reviewing their respective privacy policies before providing any personal information. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request that we correct inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
- Right to Data Portability: You may request your data in a structured, commonly used, machine-readable format.
- Right to Object: You may object to processing of your data for marketing purposes.
- Right to Withdraw Consent: You may withdraw consent for data processing at any time.
To exercise these rights, please contact us using the details in the Contact Us section below.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Typically, we retain:
- Contact and communication data for up to 3 years after last interaction;
- Analytics and usage data for up to 13 months;
- Cookie data as per individual cookie settings and your browser configuration;
- Affiliate tracking data as required for commission calculation and payment processing.
You may request deletion of your data at any time, subject to our legal and contractual obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: [email protected]
Website: builderscheetham.co.uk
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Please note: This Website is intended for users aged 18 and over. We do not knowingly collect personal data from minors. If we become aware that we have collected data from anyone under 18, we will take steps to delete such information and terminate the individual's use of our Website.